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Free Guides

Learn from our 15 comprehensive guides on pest control marketing, written by operators who use these playbooks in their own companies. No opt-in, no paywall.

Start herePest Control Marketing in 2026: The Operator’s Playbook to $10MStart herePest Control Lead Generation: An Expert Marketers Playbook

The ULTIMATE Guide To Pest Control Branding

By Jonas Olson

Jonas Olson shares how Pest Badger built one of the most recognizable brands in the industry using a mascot, custom truck wraps, and a name homeowners actually remember.

Learn Branding

The ULTIMATE Guide To Traditional Marketing For Pest Control

By Jonas Olson

Jonas Olson shares the door-to-door scripts, routing strategies, and traditional marketing tactics that helped him build Pest Badger from scratch before spending a dollar on digital ads.

Learn Traditional Marketing

The ULTIMATE Guide To Pest Control SEO

By Dan Leibrandt

Dan Leibrandt breaks down the Google Business Profile, citations, reviews, and on-page SEO strategies that get pest control companies ranking at the top of Google in their local markets.

Learn SEO

The ULTIMATE Guide To Social Media For Pest Control

By Jonas Olson

Jonas Olson reveals the exact content strategy and platform priorities behind Pest Badger’s 150,000 YouTube subscribers and how any pest control company can turn social media into a real lead machine.

Learn Social Media

The ULTIMATE Guide To Facebook Marketing For Pest Control

By Jake Sheldon

Jake Sheldon breaks down how to find the right local Facebook Groups, what to post, and how to turn community engagement into booked jobs without spending a dollar on ads.

Learn Facebook Marketing

The ULTIMATE Guide To Facebook Ads For Pest Control

By Jake Sheldon

Jake Sheldon walks through the campaign objectives, budgets, creative, and targeting framework he uses to generate pest control leads for $2 to $3 each across multiple home service businesses.

Learn Facebook Ads

The ULTIMATE Guide To Conversion Optimization For Pest Control

By Dan Leibrandt

Dan Leibrandt reveals the landing page, offer, and trust signal changes that turn pest control website traffic into paying customers with a higher ROI than almost any other marketing investment.

Learn Conversion Optimization

The ULTIMATE Guide To Pest Control Automation

By Jake Sheldon

Jake Sheldon reveals the speed-to-lead workflows, six-call sequences, and Go High Level pipelines that took his Facebook lead close rate from 15 percent to over 40 percent.

Learn Automation

The ULTIMATE Guide To Maximizing Pest Control LTV

By Jonas Olson

Jonas Olson shares the upsell philosophy, referral programs, and first impression systems that keep pest control customers loyal for years and dramatically increase revenue per account.

Learn Maximizing LTV

The ULTIMATE Guide To Pest Control KPIs

By Jonas Olson

Jonas Olson breaks down the exact metrics that matter at every stage of pest control growth, from cost per lead and close rate to customer acquisition cost and technician productivity.

Learn KPIs

The ULTIMATE Guide To Pest Control Teams & Systems

By Jake Sheldon

Jake Sheldon covers hiring virtual assistants, building training systems, and delegating marketing so pest control owners can step out of the day-to-day and actually scale.

Learn Teams & Systems

The ULTIMATE Guide To Pest Control Acquisitions

By Jonas Olson

Jonas Olson shares his step-by-step process for finding off-market deals, evaluating companies, and integrating acquisitions without losing customers.

Learn Acquisitions

Frequently Asked Questions

Are these guides really free?

Yes, every guide on this page is completely free. There is no email opt-in, no paywall, and no upsell required to read them. We put these together to share what is actually working for the pest control companies in our program, and we want as many operators as possible to benefit from them.

Who created these guides?

These guides were written by Jonas Olson, Dan Leibrandt, and Jake Sheldon. Jonas built Pest Badger from scratch into a recognizable brand with 150,000 YouTube subscribers. Dan runs paid acquisition and SEO for multiple seven-figure home service businesses. Jake handles automation and Facebook ads, generating pest control leads at $2 to $3 each. Everything in these guides comes from work they have actually done in real pest control companies.

Who are these guides for?

These guides are written specifically for pest control company owners, operators, and marketing managers. Whether you are a solo operator trying to land your first hundred customers or a multi-location company looking to scale past seven figures, you will find tactics here that apply to your stage of business.

What strategies worked best for these members?

It varies by business, but the biggest wins came from Facebook groups, Facebook ads, pricing restructuring, local service ads, and automation. Steve Delaney made $12,000 in a single afternoon using a Go High Level campaign. Jesse credited Facebook groups for blowing up his phone with leads. Nick completely restructured his pricing and subscriptions based on what Jonas and Jake taught him. The program covers all of it, and the weekly calls help you figure out what to prioritize for where your business is right now.

I'm interested. What's the next step?

Book a call with our team. We’ll walk you through the program, hear where your business is at, and see if it’s a good fit. If it’s not, we’ll tell you. If it is, we’ll show you exactly how to get started. Book your call.

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